Book Training Contact Us

Coaching

Coaching Introduction Video

In today's unpredictable market environment, the framework known as Scrum is gaining significant attention as the need for AX (Agile Transformation) and DX (Digital Transformation) grows. Much like professional sports, the rules of Scrum are relatively easy to learn, but it is said to be difficult to master. In our coaching services, Agile Coaches with diverse backgrounds in AX and DX support your organization's own implementation and utilization of Scrum. Similar to sports coaching, our Agile Coaches closely observe individuals and teams, encouraging growth through direct feedback. As active Scrum practitioners themselves, they often lead by example. Furthermore, if Scrum is not the optimal solution for your specific environment, they may propose alternative approaches.

Ideal for...

You want to introduce Agile or Scrum, but lack internal experience.

You have introduced Scrum in your team, but it is not spreading to other parts of the organization.

The Scrum way of working does not align with your organizational structure or HR systems.

No one is capable of evaluating or mentoring Product Owners or Scrum Masters.

You lack expertise in practices and tools to improve developer agility.

You want an objective evaluation of your activities from an expert's perspective.

Five Coaching Approaches to Lead AX and DX to Success

Coaching for Scrum Teams

We provide advice and feedback to help teams utilize the Scrum framework more effectively. For organizations planning to introduce Scrum, we also offer Scrum training and lead by example by demonstrating the role of a Scrum Master.

Target Audience
  • Scrum teams and their managers in organizations already practicing Scrum
  • Organizations and their managers considering the introduction of Scrum
Specific Examples of Coaching
  1. Conduct Scrum training (as needed)
  2. Coaches drive Scrum implementation as a temporary Scrum Master (as needed)
  3. Observe Scrum events and Scrum-related meetings
  4. Observe the work styles and artifacts of the Product Owner, Developers, and Scrum Master outside of Scrum events
  5. Provide advice, feedback, and goal setting for the entire team or individuals based on observations

Coaching for Product Owners

We provide advice and feedback to help Product Owners effectively fulfill the roles and responsibilities defined in Scrum.

Target Audience
  • Product Owners and their managers in organizations practicing Scrum
Specific Examples of Coaching
  1. Observe Scrum events and meetings relevant to the Product Owner (as needed)
  2. Observe the Product Owner's artifacts, specifically focusing on the Product Backlog (as needed)
  3. Conduct interviews with the Product Owner
  4. Provide advice, feedback, and goal setting based on interviews and observation results

Coaching for Scrum Masters

We provide advice and feedback to help Scrum Masters effectively fulfill the roles and responsibilities defined in Scrum.

Target Audience
  • Scrum Masters and their managers in organizations practicing Scrum
Specific Examples of Coaching
  1. Observe Scrum events and meetings relevant to the Scrum Master (as needed)
  2. Observe the work styles of the Product Owner, Developers, and the Scrum Master outside of Scrum events (as needed)
  3. Conduct interviews with the Scrum Master
  4. Provide advice, feedback, and goal setting for the Scrum Master based on interviews and observation results

Coaching for Developers and Development Teams

We provide advice and feedback to help Developers and Development Teams effectively fulfill the roles and responsibilities defined in Scrum.

Target Audience
  • Developers (primarily engineers) in organizations practicing Scrum
Specific Examples of Coaching
  1. Conduct training on Scrum and various related practices for Developers and Development Teams
  2. Agile Coaches lead the implementation of practices as temporary Developers (as needed)
  3. Observe the artifacts created by Developers and Development Teams based on training results
  4. Provide advice, feedback, and goal setting for Developers and Development Teams based on observation results

Coaching for Executives and Managers

We provide broad support for executives and managers, including sharing case studies on organizational transformation and improvement, and developing strategies for successful AX and DX, regardless of whether Scrum is being implemented.

Target Audience
  • Executives and managers in organizations facing challenges with AX or DX
Specific Examples of Coaching
  1. Conduct interviews with the executive layer
  2. Observe the organization's state from multiple perspectives based on interview results
  3. Provide advice, feedback, and goal setting for the executive layer based on observation results

Our Agile Coaches

Akihito Enomoto

External Partner

Certified Scrum Professional® (CSP®)
CERTIFIED LeSS PRACTITIONER
Profile
After working in system development and operations at a telecommunications company, he joined an HR tech startup during its early stages. There, he was responsible for both in-house product development and contract development. As the company scaled, he took on the role of Head of Engineering, overseeing the entire development department, which led him to discover Scrum. In 2008, he completed Certified ScrumMaster training and has since been leading large-scale Scrum implementations.

Kazumasa "Ebacky" Ebata

Chief Executive Officer (CEO)

CST
CERTIFIED LeSS PRACTITIONER
Profile
After working for a steel company and a financial information provider, he co-founded Odd-e Japan with an American partner. In addition to being a Certified Scrum Trainer® (CST) recognized by the Scrum Alliance®, he serves as the Asia Regional Leader for the Trainer Approval Community (TAC), where he is responsible for mentoring and approving new CSTs, thereby leading the growth and promotion of Scrum across Asia. Beyond his professional work, he founded 'SukuSuku-Scrum' in 2009—the first Scrum Alliance® user group in Japan—and has launched communities like TDD Boot Camp to create environments where Japanese engineers can enjoy learning together.

Yusuke Nishiyama

Chief Atmosphere Officer (CAO)

Profile
After graduating from university, he worked primarily as a front-end engineer on various web development projects. He initially joined his previous company, BizReach, in the same role, but became fascinated by Scrum as the organization began adopting it, eventually transitioning his career to become a Scrum Master. He joined Odd-e Japan in June 2022.

Our Clients

Partial List of Clients

Including Finance, Telecommunications, Recruitment, Entertainment, and more

We Promote Improvement

We provide the support necessary to solve challenges and achieve goals, starting from helping you articulate and visualize your concerns.
Please feel free to contact us.

Contact Us